Insights

As more discovery happens inside AI-generated answers, visibility depends on being cited, not only ranked. I follow what influences that — structured information, authority, earned media — and how AI visibility can be measured at all. Much of this field is still hypothesis rather than established fact.

How AI tools change who can build software and how quickly an idea becomes a working prototype — and where human judgement about architecture and quality still matters.

Which parts of business development benefit from automation — research, signals, first drafts — and which should stay human.

How generative models change the production of marketing content and personalised communication.

Synthetic speech and voice interfaces, and what they change for content, accessibility and communication.

How well language models handle Arabic, and what that means for products built for Arabic-speaking users.